Tuesday, September 22, 2009

Another Missed Boat

I am always dreaming of the next big idea so I can be a lady who lunches and globe trots. I have ideas all the time and the Husband and I have this little conversation constantly..."today I thought of XYZ...what do you think about that?" But what really causes me aggravation is when I have a great idea and some entity comes around and launches it without me. It peeves me because it's validation that yeah, the idea was good, but hey lazy girl--you did nada about it. Here's to another year of working for the man.

Take for instance my invention about two years ago. The bra pocket. I was on a photo shoot and could not figure out how to get my cell phone to go past two rings and was constantly missing calls. So I tucked it in the cleavage part of my sports bra. Voila. No missed calls as it was always, well, right there. Half the group found this laughable, the other half genius. I really thought I was onto something--the Bra-cket (get it? Like pocket?) Anyway...the Husband liked this idea too and said I should take it to the next level.

So I contacted a patent lawyer--he didn't see the vision. And then I talked up an entrepreneur I met at a dinner party and asked what he thought as I fished around for potential investment dollars. He thought I was alienating half the population because it didn't appeal to men. (which upon reflection is a preposterous statement as mascara doesn't appeal to men and doesn't stop Maybelline from cranking out a formula every week. ) But I digress.

So this week I'm thumbing through that piece of journalistic excellence, Us Magazine, and behold what do I see? The rack trap. A bra pocket. $7.95. With it's big old TM symbol. Take that disbelieving patent lawyer. And their tag line rocks "If you wear a bra, or know someone who does, you need the Racktrap." Take that entrepreneur as I don't know any men who wear bras. P.S. I ordered four of these. Will let you know my thoughts. www.theracktrap.com

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