Cupcake Refills--They Have to be Joking

So in the previous post "The $20 Cupcake" I discuss how I had a difficult time finding out how to order refills for the cupcake making kit. The website was deplorable. Finally, I email customer service. Here's a cut/paste of the response:

"Thank you for contacting Consumer Relations, you can purchase this item at our 3 major retailers: Target, Walmart and Toys R Us or online at Amazon.omc {sic}."

Great. So I go to Amazon.com and behold, $12.99 for three chocolate cupcakes. Seriously? Last time I checked, a Betty Crocker cake mix makes about 24 cupcakes and goes for about $1.29. So I will embark on an experiment to make my own mix. We'll see how it goes and I'll keep you posted.